about us.
Who is Rollout Fraction?
We’re an independent fractional marketing partner that specialises in the (ultra important) services that others often don’t – the detailed execution, rollout and delivery of creative ideas.
Unlike a traditional agency, we don’t have full-time staff or costly overheads. Instead, we draw on a network of expert freelancers (our ‘black book’), assembling teams of specialists hand-picked for each job.
Our team
Rollout Fraction’s Founder & Director is Iain Clarke, who also serves as project lead and executive producer on every engagement.
With over 30 years’ experience in global agencies, Iain brings unmatched expertise across production, operations, project management and client service - giving him a unique end-to-end understanding of how creative work is planned, produced and delivered.
When required, Iain can conduct a comprehensive review of an organisation’s marketing processes, structure and capabilities, identifying opportunities to streamline operations and enable more agile and efficient marketing delivery.
we’re a great partner for…
Marketing managers
who need campaigns delivered beautifully without blowing budgets.
businesses
with lean resources needing senior support without hiring full-time staff.
brand teams
who require consistent rollout across multi-channels and markets.
brands
whose big-agency partner is great at ideas but slow and costly at execution.
organisations
managing conflicting priorities and needing flexible, responsive support.
How We Work.
Define the brief.
We clarify objectives, scope, timelines, costs and outcomes.
Build the right team.
We curate & assemble a senior-led, fractional team tailored precisely to the project — no excess, no gaps.
Deliver and adapt.
Work is delivered efficiently, with the flexibility to scale resources up or down as required.
rollout with precision.
We manage execution across channels, ensuring consistency, speed and quality.
step back when the job’s done.
No retainers. No unnecessary ongoing cost. Just the work you need, delivered well.
Our experience.
We’ve worked across a wide array of industries, including highly regulated sectors.
Our expertise encompasses:
+ Property & real estate
+ Retirement & independent living
+ Automotive
+ Hospitality, food & beverage
+ Travel & tourism
+ Sport & leisure
+ Technology
+ Property & real estate + Retirement & independent living + Automotive + Hospitality, food & beverage + Travel & tourism + Sport & leisure + Technology
+ Healthcare & Pharmaceutical
+ Finance
+ FMCG & retail
+ Charity networks & NFP
+ Entertainment
+ Professional Services
+ Sustainability
+ Healthcare & Pharmaceutical + Finance + FMCG & retail + Charity networks & NFP + Entertainment + Professional Services + Sustainability
Why work with us?
Fractional model
We curate and tailor teams built specifically for your brand, your project, and your budget.
Senior stewardship
You work only with senior leaders — no handoffs, no layers, and no more briefs taken by 3 expensive agency suits.
Scalable resource
We hand-select from our trusted network of strategists, copywriters, designers and producers to match every brief.
Collaborative by design
We slot seamlessly alongside your internal team, your big-idea agency, or lead the creative and delivery when required.